Survival Systems USA

Survival Systems USA specializes in training pilots and wind turbine technicians in emergency water survival and safety protocols. A significant portion of their client base is acquired through industry events such as trade shows, where impactful marketing materials are essential for attracting attention and generating interest.

To support their presence at these events, I designed a series of marketing materials tailored for maximum engagement. Three pull-up banners were created to ensure high visibility while offering the flexibility to mix and match displays based on the specific audience at each event. Additionally, a comprehensive catalog and trifold brochure provide in-depth information about their specialized training programs, serving as valuable takeaways for potential clients.

With an already well-established brand, my objective was to develop compelling designs that remained within their brand guidelines while maximizing impact. One of the most powerful assets in their marketing strategy is the dynamic imagery captured during training sessions. Given that survival training is a niche industry, these photographs play a crucial role in capturing attention and sparking curiosity, encouraging attendees to learn more about the programs offered.

Overall, these materials have strengthened Survival Systems USA’s presence at industry events, helping them increase brand awareness, attract more inquiries, and ultimately secure additional training contracts with both companies and individuals.