S&P Oyster Restaurant and Bar

S&P Oyster Restaurant and Bar is a premier dining destination in Downtown Mystic, CT. For over 30 years, this upscale restaurant has offered an exceptional culinary experience, blending bold flavors with breathtaking views of the Mystic River and Bascule Bridge.

To attract new customers and drive sales, S&P runs an annual holiday gift card campaign. While the core message remains consistent—occasionally with slight variations in the offer—the creative direction is refreshed each year. This strategic approach ensures a greater impact by keeping the campaign visually engaging, rather than repeating the same design annually. By capturing the viewer’s attention with compelling, updated visuals, the promotion effectively encourages gift card purchases.

A variety of marketing materials support the campaign, including flyers, posters, social media graphics, email marketing designs, and check presenters, ensuring maximum visibility across multiple touchpoints.