Salt Marsh Opera

Salt Marsh Opera is a distinguished opera company committed to enriching the community through exceptional musical productions, showcasing emerging talent, and providing educational opportunities for both youth and adults. Each year, the company hosts a variety of events, including its highly anticipated fall opera performance. For 2024, the featured production was The Barber of Seville.

Marketing efforts for these productions begin early in the year, allowing 9 to 10 months for promotion. With many moving parts involved, I have designed a wide range of marketing materials, including print and digital advertisements, flyers, posters, save-the-date postcards, TV displays, social media graphics, video reels, and the official program booklet. While these are our standard promotional assets, we continuously explore new advertising strategies to engage a broader and younger audience.