Mitchell College Gear Shop

Mitchell College required a logo for their campus pop-up store, the Mariners Wharf Gear Shop. This store operates on campus and opens for major events and special celebrations throughout the year. The college has established brand guidelines—including specific colors, fonts, and iconography—that I carefully adhered to when designing the logo. Their previous logo featured a sailboat, a key element they wanted to retain in the new design.

Given that the shop primarily sells apparel, along with various accessories and merchandise, I aimed to create a logo with a sporty aesthetic while maintaining brand consistency. Additionally, the college needed exterior signage to attract students and highlight the unique items available inside. These designs were crafted to be both engaging and dynamic, aligning with the college’s brand identity while enhancing the store’s visibility and appeal.